Phyto Color Anti-Fade Shampoo: gently cleanses to protect color intensity and radiance. The hair is softer, and the color is still just as intense and radiant after 12 shampoos*. In the core formula, a complex of rice peptides limits pigments fading for up to 12 shampoos*. Antioxidants tara tannins & sunflower sprouts extracts protect color radiance. Organic white mallow extract brings twice the shine to the hair. Key Components Peptides Rice Complex Sunflower Sprouts Extracts White Mallow Extraction Indication Brings shine to the hair Protects color radiance How to use Massage a small amount onto a wet scalp, then rinse. In case of contact with eyes, rinse thoroughly.